Why we do what we do

My background is in marketing and I still spend most of my day working in that field. Today I came accross a commercial for a company that resonated with me. They share the same philosophy about doing business. I've included the video and the text of the voice over below.

It’s so obvious that it’s not – how to run a business, that is. First, make something you love. That way it’s hardly work at all. Then make it as well as humanly possible. Pour your soul into it. Your back, too. Focus on the thing and not the money. That’ll generally take care of itself. Do it honestly, with integrity. Tell the truth, no mumbo jumbo. Don’t get greedy. Don’t cut corners. Smile whenever possible. And treat people with respect; your suppliers, your employees , your partners…most of all, the people who buy that thing. Charge a fair price, just what you need to keep going. Then keep things going, even when you could cash out. Why? Because way back at the start, there’s another obvious thing even geniuses forget. That thing you make? that thing you love? It should be a good thing in some way. After all, isn’t that the point? Isn’t that why we’re here? To help one another. To add something. To make folks a little happier, a little healthier for doing what you do. And here’s one last obvious thing. If all goes right, you turn down all the deep pocket suitors and just give the operation – the whole shebang – to your employees instead. Okay, maybe that last part isn’t obvious…to anybody but Bob.

At CrossFit 43 North we don't sell gimicks and we don't sell supplements. We offer great coaching that delivers a high level of fitness. It's our passion, and we feel like we do it well.

Whether you have never worked out a day in your life or you're currenlty a competative athlete we can help you. Maybe you're like most people and you just want to be able to play with your kids or grandkids or you just want to be able to go hiking or be in better shape for you basketball league. We call that functional fitness and that's what we specialize in. We put everything into making your lives better.

For those of you that have decided to join us and make your life a little better we thank you for your trust. For those of you still on the fence, we'll be here when you're ready.

Now go move better.